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What staggered me more than the products and services were the hackneyed and trite methods for seducing tradeshow passersby; the food, toys, barkers, tchotchkes, crap, celebrities, clothes, stickers, pins, bric-a-brac, come-ons, and flat-out bribes were overwhelming and underwhelming at the same time. There must (MUST) be a better way to get information out to the people who need and want it.
My favorite booth? Two people sitting at an empty desk, with no posters, background, or other frippery. I got their marketing info and card, and will post the name of the company when I get it out of my luggage.
…follow up…this was the company I was talking about: https://www.openiam.com/
I don’t know what they do. I don’t know if their product/service is any good. But I appreciated the approach enough that I’m going to find out.